Juniper Muay Thai - Promotional Campaign
For the Juniper Muay Thai marketing campaign, our primary objective was to increase membership through a promotional video that highlighted the gym’s culture and training environment, with an overall goal to make viewers enthusiastic about joining. I wrote the script, coordinated shoot schedules, assisted with filming, and edited the final cut. The video was published across the website and social platforms, where it generated strong engagement and helped drive interest in training at Juniper.
To support membership growth, I strengthened Juniper Muay Thai’s online presence using SEMrush for SEO research and optimization. I improved keyword targeting, enhanced Google Business visibility, and updated the Squarespace website with new sections and call-to-action pop-ups.
Devine + Partners - Internship
At Devine + Partners, I researched company information and collaborated with clients to create and execute video content, working with organizations such as the William Penn Foundation, The Mann Center, and VisionLink.
While at D+P, I shot and edited an instructional video for client Vision Link, a company developing tools for the blind. I highlighted accessibility by filming user demonstrations and real-world applications. In editing, I used visuals, captions, and pacing to showcase functionality and innovation
Fat Shack - Marketing Campaign
American Marketing Association
During my time with the American Marketing Association, I most recently served as Creative Director, working alongside project and account managers to lead a team of 15 consultants on a campaign for Fat Shack. We coordinated multiple events and executed media-driven promotions that increased the brand’s online presence by 105%.
Resnick Center - Internship
As Media Coordinator Intern at Resnick Academic Support Center, I supported our digital presence, generating 20K+ views across media channels. I directed end-to-end video production and graphics highlighting Temple student-athletes, managed projects from concept to final delivery, and coordinated interviews, schedules, and questions.
This post in particular is an intern spotlight I produced featuring Temple student-athlete Mariella Brueck, highlighting her balance of sport, school, and internships. The video resonated with audiences, generating 8,700 views across social media as of December 2025.
Owl Sports Update - Broadcast Production
I crafted and edited news packages for Owl Sports Update, a student-run sports show at Temple University aired on TUTV, and assisted with camera operations during live filming, ensuring smooth production.
Personal Projects/Freelance
This Tom Aspinall Promo showcases my technical proficiency in Adobe Premiere Pro and After Effects. By utilizing creative effects, the project emphasizes my ability to market a story effectively, enhancing viewer engagement with high-quality visuals.
Media Management & Analytics
I utilize YouTube Studio’s data analytics to enhance my viewer engagement. By analyzing viewer demographics such as region, age, gender, interests, video retention, and the ratio of returning vs. new viewers, I tailor content to better resonate with my audience and video interest.
UFC Athlete Collaboration
I had the opportunity to promote UFC heavyweight Jairzinho Rozenstruik and coordinate with his management team. Through DPOD Productions, I created an Instagram/YouTube short on short notice ahead of his bout with Shamil Gaziev, which Rozenstruik shared on his Instagram.